Mobile Network Operators

Benefits

Mobile operators will play an important role in offering broadcast services to consumers. Mobile operators with large existing customer bases can expand billing mechanisms and customer care to include mobile TV.

Research respondents want the service and are prepared to pay a viable market price

From Nokia's perspective, the potential benefits for mobile network operators include:

Mobile TV provides customers with a new and desirable service that is easy to understand and has obvious usage increase potential (commuting period, lunch time)
Trial users and research respondents want the service and are prepared to pay a viable market price
Mobile TV complements current 2G/3G services with a one-to-many broadcasting capability that enables further development of existing customer relationships
Future additional traffic via the return channel embedded in the broadcast environment (program interaction, purchasing, and data and Web-based services)
New revenue streams through offering billing and e-commerce systems to partners and making additional use of mast infrastructure for DVB-H repeaters/boosters
The ability to offer unique program channels that provide opportunities for brand differentiation
The ability to provide interactivity via the network return channel embedded in the broadcast environment

See what mobile TV can do for your business

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